Chelsea Football Club announces Beats by Dr. Dre (Beats) as the clubs new and first ever Official sound Partner.
Beats by Dr. Dre (Beats) is the leading audio brand founded in 2006 by Dr. Dre and Jimmy lovine. Through its family of world-class consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment.
Beats is the brand of choice in the music and sporting worlds. Athletes including our very own Cesc Fabregas, LeBron James and Serena Williams use beats as part of their training and match preparation.
Announcing the partnership, Christian Purslow, managing director of the club said: ‘the core objective of this innovative partnership will be to put the Beats “b” at the heart of Chelsea football Club – enabling our global fanbase to gain insight into Chelsea players as they prepare to represent the club on the biggest stages in world football.
‘Chelsea and Beats share absolute commitment to success and striving to be the best, Beats brings the energy, emotion and excitement from the recording studio into their iconic products. These passions are exactly what Chelsea fans experience as the come to Stamford bridge or watch our matches on television. And so we see the partnership between Beats and Chelsea as a natural bond between two organisations share a desire to truly excite our fans, followers and costumers,’