Following the £5.14 billion Premier League TV deal signed recently, West Ham announced today that they would be reducing their season ticket prices as a result.
The Hammers will make a £289 ticket available when they move from their 35,000-capacity Upton Park to the 54,000-seater Olympic Stadium for the 2016-17 season. The current cheapest ticket in the top flight is £299 – offered by Manchester City.
The Hammers say the reduction – from prices between £620 and £940 – has been offset by the new three-year record TV deal. Chief executive Karren Brady said to BBC Radio 5 Live: “I sit at the Premier League meetings. The subject of most of debates is how to make football more affordable. I can’t speak for other clubs. We had feel we had an obligation.”
When asked whether the reduction was a step to fill the new stadium, Brady replied: “We are not selling an inferior product for less, but a far superior product for less.
“We made a decision as a board that we put some of the money back from broadcast revenue into subsidising tickets for our supporters.”
But, following the announcement from the East London side, BBC Sport asked the other 19 Premier League clubs whether they would also be implementing reductions.
Chelsea said: “We review ticket prices each season.”
Here are the results:
(Aston Villa, Crystal Palace and Everton are yet to respond – Leicester refused to take part in the survery – QPR declined to comment)
Arsenal: “We have already announced ticket prices are being frozen for the 2015-16 season and we continue to drive a number of initiatives which provide tens of thousands of tickets priced between £10 and £26 across a season. It is also important to remember our season-ticket package includes 26 matches.”
Burnley: “No plans as yet but it’s a possibility that others might follow suit. You’ve got to strike a balance between revenue to get a team on the pitch and affordability.”
Hull: “Prices for seniors and adults have increased 6% for next season. Plans are not concrete for the following season.”
Manchester City: “City already have £299 season tickets. No plans yet for 2016-17 season.”
Manchester United: “Unlikely to be a decision until the next financial year – after 30 June.”
Newcastle: “Current deals give fans the chance to sign up to long-term season-ticket price-freeze deals.”
Tottenham: “No plans to reduce prices ahead of move to new stadium.”
Southampton: “No plans for the 2016-17 season yet.”
Stoke: “Frozen season ticket prices for the last seven years.”
Sunderland: “SAFC reduced the cost of season cards last season – our current prices, are significantly cheaper than those of West Ham. A child under 16 pays just £69 for the entire season (less than £5 a game) and an adult and junior package in our family zone is just £395, with additional children just £25 each for the whole season.”
Swansea: “We announced a drop in season ticket prices in December, so West Ham aren’t the first. It was a general £10 drop across the board, although our season tickets are generally one of the cheapest across the board when averaged out. Starting at £419 (adult) and a top price of £489.”
West Brom: “No plans for 2016-17 yet – dependent on league status.”